Lets face it…most magician’s websites suck.
One of the ways I book gigs is by having a website that sells me as an entertainer so by the time the event planner contacts me, they already want to hire. They’re not “looking” for a magician…they’re asking for my availability. If you want to know how I get gigs with companies like Remax, AAA, Intel, etc…then it was all from having a website that does the selling for me.
I’m going to show you exactly what to put on your website and I’ve also included a video at the bottom of this page that goes over another magician’s website.
Unfortunately, most magician’s websites have HORRIBLE layouts. What do I mean by layout? I’m talking about the first impression people have when they see your website. Does it look professional? If you just glanced at the magician’s website, then how much would you think he is charging for shows? $100? $5,000?
The layout of your website can either make you look like a chump or a champ. Look at the pictures below…
This website does not communicate to anyone that he is worth top dollar. His show might be amazing, but the first impression you get from his website is that he isn’t charging more than a couple hundred for shows.
You will notice that this website has a better layout. It looks more professional and you just “feel” like he is making more money (because he is). When you look at the layout of his website, you immediately feel like you’re dealing with a pro (because you are).
The first thing you need to do to create a website that sells you as a magician is to create a great layout. Buy a template, have a web designer edit it, and you will look like a top-notch entertainer.
If you’re not using logos of the companies you’ve performed for then you’re missing out on a lot of social proof.
Take a look at my Corporate Entertainment Website and you will see logos the second you arrive at the site. Why? Because the people you perform for want to know if you’re good or not. And how can they tell if you’re good? Well…if you have logos to other companies you have performed for, and they’re very well known, then your credibility increases in their eyes. It’s all about social proof.
Not too long ago, I made a blog post about What Corporate Clients Are Looking For. Clients (not just corporate) are looking for videos of you in action. If you don’t have videos then you’re losing more gigs than you realize.
If you were to hire a magician, mentalist, juggler, etc…then who would you hire? The guy who says that he is amazing? Or the guy who shows you videos of standing ovations and people having a great time? There is no competition between the guy who has footage of him performing and the guy who doesn’t.
WARNING: Do not have sucky footage of you performing.
One of the reasons why I get booked a lot after a clients views my website is because of all the video footage they see of my performances. They get to see the reactions I get from the crowds I perform for and they say to themselves, “That’s what we want at our conference.”
You can easily go out today and get testimonials of people you’ve performed for…there is no excuse for why you shouldn’t have video testimonials (I’ll even go so far to say that anyone who doesn’t have video testimonials is not serious about marketing their business as a magician).
Copywriting (your bread and butter)
If there was you could be an expert in, that one thing should be copywriting. Most magicians have horrible text on their websites. They say things like, “John Doe will make your event memorable. He will amaze and dazzle everyone in attendance.” Let me ask you this…how does that convince the person to hire you? As a matter of fact, go to other magician’s websites and you will notice that 90% of them have the same thing….they all talk about how memorable the event will be…how amazing they can make it….yawn.
Copywriting is the art of using text to sell. As a magician, you want to learn how to write in a way that gets people to say, “He is our guy.”
“John Doe will make your event memorable.”
“John Doe guarantees a standing ovation at your conference.”
It should go without saying that the second one is better. Why? It’s because the text doesn’t include “fluff” words. Fluff words are useless intangible words that mean nothing. You want to speak in terms of tangible results.
A memorable event doesn’t really say much. What you think is memorable and what I think is memorable can be two different things. But a guaranteed standing ovation is something tangible that cannot be confused. It communicates easily that you’re getting one of the best.
There are tons of things you need to learn about copywriting to get good at it and I’ve included A LOT in my book…Get Booked.
More Social Proof
If you want to know how I get gigs, this is it…social proof.
I use videos, testimonials, logos, photos, etc to stack on the social proof to a point where they know I’m worth several thousand.
Social proof is not just one thing. It’s a collection of material that makes you look like the top guy in your field. When event planners see my TV appearances, radio appearances, photos of me in front of big crowds, logos of Fortune 500 Companies, Video testimonials of other event planners, and more….they start to see my value.
Social proof is all about building your brand and your value as an entertainer. Take a look at my website and notice all the social proof. Look at the pictures, the videos, the logos, the layout…..look at everything.
If I just have one video then it wouldn’t be “social proof.” But when you look at everything together, you start to say, “Damn, can we afford this guy?”
That is just some of the information you need to know if you want to have a great looking website that sells you as an entertainer to event planners and other clients.
Watch the video below and you will see me going over another magician’s website and giving him tips on how to make it better. You can apply these tips to your website as well…
btw…if you like this information…share it to other magicians
Keynote Speaker & Corporate Entertainer who has performed for companies like AAA, Remax, Hilton, Intel, and more. Benji has been featured on Fox News and currently travels the world doing speaking engagements and shows. Benji Bruce also coaches other speakers and entertainers on ways to build their business.
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